Next.js Development

The Next.js App Router fundamentally changes how web applications are built. With React Server Components, we can fetch data directly in components on the server, reducing the amount of JavaScript shipped to the browser. For content-heavy sites, this means dramatically better performance: pages that load fast, don't require a JavaScript bundle to render, and work correctly without JS enabled.

We've shipped production Next.js applications since the pages router era and are fully up to date on the App Router paradigm — layout nesting, parallel routes, intercepting routes, and the streaming capabilities that make complex UIs feel instant.

Next.js is an excellent platform for SEO-focused sites. Server-rendered HTML is immediately indexable by search engines — no JavaScript rendering required. The metadata API gives us fine-grained control over every page's title, description, Open Graph tags, and JSON-LD structured data.

We implement proper canonical URLs, sitemap generation, robots.txt configuration, and internal linking structures. Combined with performance optimization (Core Web Vitals are a ranking factor), Next.js sites we build tend to rank well and get crawled efficiently.

All of our Next.js projects are TypeScript from day one. Strict typing catches an entire class of bugs at compile time rather than runtime, makes refactoring safer, and provides inline documentation through type definitions. For content-driven sites, we define TypeScript interfaces for all content models — this means your CMS schema, your component props, and your API responses are all typed end-to-end.

We also configure ESLint with a strict ruleset, Prettier for consistent formatting, and Husky pre-commit hooks to enforce these standards before code is committed.